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Coaching

Welcome to Josh Nichols Golf

Play well when itmatters most.

1-on-1 Mental Coaching for Amateur and Professional Golfers

Have you ever had a round of golf where you felt so frustrated by the end that you didn’t know if you ever wanted to play again?

Have you ever been playing so well, only to start thinking about how this is the best round of golf you’ve ever played, and then lose it down the stretch?

Can you feel yourself getting tight before you swing because you’re not sure where the ball is going?

I know what all of this feels like. And it doesn’t have to stay that way.

Have you said any of these before?

  • “I’m tired of being this frustrated with my game.”
  • “I want to enjoy golf again.”
  • “I feel lost on the range.”
  • “I lose my patience on the course.”
  • “I get so anxious when I play.”

Let’s get to work on it together.

What changes

Stop leaving your best golf on the range.

Tightening up when it matters

Stay calm under pressure

A routine you trust on every shot, so nerves stop hijacking your game.

Watching a great round slip away late

Close out good rounds

Keep a good round going all the way through 18.

Steering it instead of swinging freely

Commit and let it rip

Know exactly what you’re doing, then swing freely.

One bad hole turning into three

Bounce back faster

One mistake stays one mistake.

Range time that doesn’t transfer

Practice what matters

Your round data informs your practice plan.

Living and dying by every shot

Enjoy the game

Golf feels fun again, even in the big moments.

Wins from real players

Real golfers. Real results.

~5shots

Off her scoring average, freshman to senior year

McKenzie M.

70

First under-par round, only a few weeks into the plan

Alex C.

8.0

Handicap index, all-time low and still dropping

Matt N.

74

Gross score, won medalist

Stewart T.

Measure and improve

Quantify your mental game improvement.

Golf improvement, and especially mental game improvement, can feel very intangible. But it doesn’t have to.

We can get a real picture of your mental game and use that data to improve. And then see results on the course.

Your Mental Game Index (MGI) is a handicap for what happens between your ears. Lower is better.

Know what’s costing you strokes
See proof of the process
Confidence you can point to
Turn weaknesses into strengths
How we use it together
1

Week 1: your baseline MGI and trait breakdown shape your action plan.

2

Every 90 days: you retake the assessment, we compare it to your baseline, and we adjust your priorities.

3

Alongside Shot Pattern: we connect changes in your mental game to what’s showing up in your stats.

MENTAL GAME INDEXEXAMPLE
3.4MGI SCORE
−8.3since your first assessmentwas 11.7 · lower is better

11.7Day 18.2Month 45.6Month 83.4Month 12

Pressure Regulation2.3 → 4.1 / 5
Mental Recovery3.4 → 4.3 / 5
Process Focus3.1 → 4.4 / 5
Intentionality3.6 → 4.5 / 5
Pressure Regulation went from your biggest weakness to a strength. That’s the work showing up.
Josh · 12-month review
A mental coach in your pocket

Get support when you need it.

You’re not figuring this out alone anymore. Whatever comes up, whenever it comes up.

The night before a qualifier
The drive home after a rough back nine
During an aimless practice session
YOUR COACHING THREADEXAMPLE
Caught myself thinking about my swing all day on the course. Couldn’t just play.

01:05

05:00

00:03Tee shot, hole 7
Player · 4:32 PM
05:05Video breakdown from Josh
• Swing thoughts creeping in on the course
• Target over technique
• One posture check in your routine, then let it rip
Josh · Next morning
Other things players bring to Josh
Lacking a course strategyFirst-tee anxietyFreezing over the ballStaying patient after a doublePractice plan for a busy weekSlow or annoying playing partnersDeciding which events to playCourse managementProtecting a lead on the back nine
Practice with a purpose

Your practice plan hand-built for you.

You don’t have to feel aimless on the range anymore. We can use data from your rounds to build your practice plan.

So range time turns into on-course results.

YOUR PRACTICE PLAN · THIS WEEKEXAMPLE
Where your practice time goes, based on your last 5 rounds
Tee shots 40%Approach 25%Short game 15%Putting 20%
300minutes of practice
+ one round
Rest

Mon

15
30
45

Tue

Rest

Wed

15
30
45

Thu

Rest

Fri

Round

Sat

15
30
30
45

Sun

Most of this week goes to tee shots. That’s where your strokes went.
Josh · Weekly plan
Know exactly what to work on
Fits the time you actually have
Pressure and consequence built in
Transfers to the course
The timeline

How you’ll get better. Week by week.

Week 1

Set goals & build a plan

Game Plan Call, Mental Game Assessment and develop your action plan.

Month 1

Continuous check-ins

Ongoing work on your mental game, and we solidify your full 18-hole pre-shot routine.

Month 4

First big checkpoint

Retake the assessment, compare to your baseline, adapt the plan.

Months 5–7

Staying the course

Continuing to work through the ups and downs together.

Months 8–12+

Process first

Results become a symptom of the work.

Josh Nichols on the course

Why Josh?

Coached by someone who still hits the shots.

USGA FinalU.S. Mid-Amateur finalist
23+Years of competitive golf
6USGA Championships competed
D1College golfer
Podcast hostThe Mental Golf Show
Coach every levelJuniors to the PGA Tour

“It was without a doubt the best mental round of golf I have ever played.

I could wax poetic for hours on what this means to me as a person and not just a golfer.”

— Rob H.

“That round was probably my strongest mental game round in 20+ years of golf.

I can’t think of a time I felt that much freedom to let it rip from the tee box.”

— Christopher S.

“Hi Josh,

Just wanted to let you know that since I started following your plan just a few weeks ago, I’ve seen a huge improvement in my game.

In fact, this past weekend I shot my first under par round of 70.

Thanks again!”

— Alex C.

“Just being able to get things off my chest, and having somebody there that will always listen, and obviously help create a game plan to improve things that needed to be fixed.

Working with you for multiple years allowed us to work together and really understand each other, and most importantly, you understand me, which led to improvements on and off the course.”

— Bryce R.

“I started working with Josh during the fall of my freshman year in college, and the impact was immediate. Not only did my scoring average improve, but my confidence, composure, and self-awareness improved as well.”

Read the full story ↓Show less ↑

“Prior to working with Josh, I was a young collegiate golfer who had spent years competing in team sports but never truly understood the mental challenge of golf. In most sports, you can lean on teammates, coaches, and constant action. In golf, you’re often alone with your thoughts for four or five hours, and I wasn’t prepared for that.

My biggest shortcoming was that I wanted to succeed so badly that I became attached to results. I was constantly evaluating my performance based on scores, birdies, and outcomes rather than focusing on the process required to produce them. When things didn’t go as planned, frustration would creep in and my attention would drift toward what had already happened or what I wanted to happen next.

I started working with Josh during the fall of my freshman year in college, and the impact was immediate. Not only did my scoring average improve, but my confidence, composure, and self-awareness improved as well. Josh helped me understand that elite performance is not about eliminating negative thoughts or forcing positive ones. It’s about accepting what you’re thinking and feeling in the moment and choosing where to place your attention.

Through our work together, I learned the importance of mindfulness and emotional awareness. Josh taught me how to recognize unhelpful thought patterns without becoming consumed by them, how to stay present after a bad shot, and how to trust the process even when results weren’t immediately visible. Those lessons changed the way I competed.

More importantly, they changed the way I approached life. Working with a mental coach like Josh doesn’t just make you a better golfer. It helps you become a better person by developing a deeper understanding of yourself. Golf and life can both be lonely at times. Josh taught me that self-compassion is just as important as accountability, and that growth comes from understanding why we think and feel the way we do rather than fighting against it.

Years later, the lessons Josh taught me still influence how I approach challenges, setbacks, and high-pressure situations. The mental skills I learned through his coaching have carried far beyond the golf course, and I’m grateful for the lasting impact they’ve had on both my personal and professional life.”

— Griffin P.

“From my freshman year to my senior year, I improved my scoring average by nearly five shots, and I attribute a huge part of that improvement to the work I put in with Josh. I was a confident competitor who trusted myself and my game, and I left college as a conference champion.”

Read the full story ↓Show less ↑

“From my freshman year to my senior year, I improved my scoring average by nearly five shots, and I attribute a huge part of that improvement to the work I put in with Josh.

When I first started working with him, I was a highly anxious player who struggled with tee shots and had a hard time staying present when things weren’t going my way. Josh helped me develop the mental skills to manage my anxiety, stay focused on the present moment, and, most importantly, learn to enjoy the game of golf again.

What made the biggest difference was that our work went beyond simply trying to play better golf. Josh helped me learn how to embrace the experience, stay grounded through the highs and lows, and actually enjoy my college golf journey.

By the time I finished my senior year, I was no longer the anxious player I had been as a freshman. I was a confident competitor who trusted myself and my game, and I left college as a conference champion.

I’m so incredibly grateful for the time I spent working with Josh and I highly recommend working with him!!”

— McKenzie M.

“Starting competitive golf in my 50s, I struggled with Imposter Syndrome whenever I played with more accomplished players. This past season, I evolved into a confident, accomplished player, and the results quickly followed.”

Read the full story ↓Show less ↑

“Starting competitive golf in my 50s, I struggled with Imposter Syndrome whenever I played with more accomplished players—which was almost every tournament round.

Josh helped me dig into the ‘why,’ transforming my mental identity. This past season, I evolved into a confident, accomplished player, and the results quickly followed.

Josh’s feedback is always genuine, and knowing he has competed at the absolute top of the amateur golf landscape made it easy to trust his process and lock in lasting change.”

— Mitch O.
Full game coaching

Tools for every part of your game.

Instead of going to YouTube and finding the latest thing to start working on, use proven tools to make systematic improvement to your game.

Let’s work on it together.

Tap each to expand
How we get you there

What you get with coaching.

Everything below is part of your membership.

Help when you need it

Message Josh directly
Josh reaches out proactively
Replies within 1 business day
Work through it while it’s fresh

A plan built for your game

30-minute Game Plan Call
Mental Game Assessment + MGI
Individualized mental game plan
Routines for pressure & mistakes
Adjusted from your recent rounds

Ready for every event

Event game plans
Check-ins before & after events
Post-round debriefs with your stats
Customized practice plans

Tools to keep improving

Free year of Shot Pattern*
Round review & practice templates
Assessment retakes every 90 days
Dozens of practical resources

Cancel anytime · 30-day money-back guarantee

*Shot Pattern is currently available on Apple devices only.

Included with coaching

A free year of Shot Pattern.

The golf GPS and stat app Josh uses for his own game. Josh sees your rounds as you log them, so the work is built on your actual results, not just how it felt.

Josh sees your rounds
Know where strokes go
Strategy from your real patterns
Mental game + stats together

*Shot Pattern is currently available on Apple devices only.

LAST ROUND · STROKES GAINEDEXAMPLE
Driving

-2.3

Approach

+0.8

Short game

+0.4

Putting

+1.1

Driving cost you over two shots, but everything else gained. This week we increase work on your tee-shot routine.
Josh · Round review
Shot Pattern golf course view on iPhone
Shot Pattern stats on iPhone
Bonus
What changes in your first 30 days

Dial in your pre-shot routine in 30 days or less.

Stop leaving good shots up to chance.

Your pre-shot routine is the foundation for all the work we’ll do. It’s the first change you’ll feel on the course.

Fewer rushed decisions, less doubt over the ball and more committed swings, right when the round starts to matter.

ROUTINE TRACKER · FIRST 30 DAYSEXAMPLE
Holes where you ran your full routine on every shot
Week 1 round6/18
Week 2 round11/18
Week 3 round15/18
Day 30 round18/18
Every shot, all 18 holes. That’s your foundation. Then we build on it.
Josh · Day 30
Walk up to every shot with a plan
Your nerves don’t run the show
Commit and let it go
Bad shots stop snowballing
Thinking about waiting until spring?

Improve, even in the offseason.

Imagine the beginning of every season. You haven’t played in months, the first-tee nerves are back, and last season’s blow-ups are still in your head. By the time your game feels normal again, half the season is gone.

Wait until spring to start
  • Your first rounds go to shaking off rust
  • Last season’s scar tissue comes with you to the first tee
  • You’re working on your game instead of just playing
  • It takes half the season to feel like yourself again
Start this offseason
  • Show up ready, not rusty
  • Learn from last season’s experiences
  • Routines built and tested before they count
  • Support all winter long

If you want to get the most out of your offseason, this is how we’ll do it. Start anytime and we’ll fit these phases to the time you have before your first event.

Phase 1

Look back

Season results and stats deep dive
Mental Game Assessment analysis
What held up under pressure, and what cracked
Phase 2

Build the systems

Pre-shot and reset routines
Create pre-round priorities and post-round review
Custom practice plan for the simulator or practice facility
Phase 3

Dig deeper

Keep sharpening your processes
Work on deeper mental game issues like fear, perfectionism, or the scar tissue that built up all season
Phase 4

Pressure training

Commitment combines
Simulator games with consequences
Visualize next season’s pressure moments
Phase 5

Season plan

Dial in your event schedule
Game plans and goals
Prep for your first event

The 6-Month Plan is the perfect option to cover the full offseason and into the season. So you are fully prepped and ready to play come spring.

See the 6-month plan

FAQ

Questions before you apply.

How does online coaching work?

Coaching goes wherever you go. There are no lessons to book and no appointments to plan your week around. Send videos, voice memos and messages whenever something comes up, from the course, the range or the drive home, and Josh replies within one business day. Josh also checks in with you every week, and when something bigger is worth talking through live, we hop on a call.

Do I need a low handicap to work with you?

No. Josh works with juniors, club players, college golfers, elite amateurs, mini tour pros, LPGA and PGA Tour players. What matters is that you compete, or want to, and you’re willing to put in the work between rounds.

Is this just mindset talk?

No. The work is practical: pre-shot and reset routines, course strategy, practice planning, structured post-round reviews, and much more. We will also address deep-rooted beliefs, fears, self-talk, confidence, etc., as they come up. The goal is a robust response to pressure you can actually execute, not just fake positivity.

I already have a swing coach. Will this conflict?

No. Josh focuses on what happens between the ears while you’re on the course and in how you practice. That fits alongside swing work, and it often helps the swing changes show up in competition. Swing work is about skill acquisition. Our work is about skill access.

What happens after I apply?

I read every application personally. If it’s a fit, you’ll get signed up and we’ll start with your Game Plan Call, a 30-minute goal-setting call to get to know each other and map out the journey. Also in week one, you’ll complete the Mental Game Assessment and the Success Snapshot, and I’ll send you a summary laying out our action plan.

How soon will I see results?

It varies by player. The first formal checkpoint is at month four, when you retake the Mental Game Assessment and compare it to your baseline. Most players are working on specific habits within the first few weeks, and on-course results tend to follow the consistency of that work.

What is Shot Pattern, and do I need it?

Shot Pattern is the golf GPS and stat-tracking app Josh uses for his own game, and a free year is included with coaching. Its coach feature lets Josh see your rounds and stats, which is a big part of how he builds your plan and reviews your rounds. It’s currently available on Apple devices only. If you don’t have one, mention it in your application and we’ll figure out the best way to track your rounds.

Which plan should I choose?

Monthly gives you the most flexibility, and you can cancel anytime. Six months covers a full season and includes your first big checkpoint. Twelve months takes you through both big “zoom outs” and gives you the most time to make process your default.

What if it’s not the right fit?

You’re covered by the 30-day money-back guarantee. If it’s not working within the first 30 days, email josh@joshnicholsgolf.com and you’ll get your money back. No questions asked.

Let’s get to work

Your best rounds start here.

Enrollment starts with a short application to make sure coaching is the right fit for your game and your goals.

Monthly
$399/month
Cancel anytime
6 months
$1,995
One month free~$330/mo
12 months
$3,599
3 months free~$299/mo

Spots are limited

I keep my roster small so I can build every player’s plan from scratch and send back real replies when they message. But there are spots available, so I’d love to have you! Apply and I’ll reach back out.

Ready to get started?

Click the button below to fill out a form telling me about your game. You won’t pay anything until we’ve confirmed coaching is the right fit.

Apply to work with Josh on your mental game →

This takes about five minutes. I read every application myself, and if it looks like a good fit, I’ll reach out with next steps to get you signed up.

1

Apply

Share where your game is, what you’re working toward, and what’s getting in the way.

2

Game Plan Call

Once you’re signed up, we start with a 30-minute goal-setting call to get to know each other and map out what you want from your game.

3

Get to work

You’ll take the Mental Game Assessment and fill out your Success Snapshot, and I’ll send you a short video laying out your action plan.

Josh Nichols

30-day money-back guarantee

If it’s not the right fit within the first 30 days, you’ll get your money back. Just email josh@joshnicholsgolf.com and I will take care of the rest. No questions asked. I only want you to continue if it’s actually working.

Josh Nichols

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